Tesco
Central Europe
Designing scalable till experiences across Czechia, Slovakia and Hungary.
- My role
- UX Designer
- Timeline
- 6 months
- Team
- Product · Engineering · Local operations · Research
- Discipline
- Service Design · Interaction Design · International UX
Till experience designed for Central Europe
The problem
One till experience, three markets, three sets of rules and habits.
The approach
Designed a flexible core journey with market-specific variations instead of three separate products.
The outcome
A scalable pattern set that local teams could adapt without breaking the experience.
01
Overview
Tesco operates tills across Czechia, Slovakia and Hungary — each with its own legislation, payment behaviour and store operations.
- Context
- Scope
- Constraints
02
The Challenge
Localisation was being treated as translation. The real differences were legal, operational and behavioural.
03
Discovery
Research, stakeholder insights, data and a hard look at the existing experience.
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Research synthesis and affinity mapping
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Existing experience audit
04
Key Insights
Insight 01
Regulation is a design constraint
Receipt and fiscal rules shaped the flow more than any preference.
Insight 02
Same screen, different habits
Payment behaviour varied enough to change default states per market.
Insight 03
Local teams need room
Rigid designs got worked around; flexible patterns got adopted.
05
Opportunity
What did the research tell us? Frame the opportunity as a design brief, not a feature list.
06
Ideation
Sketches, concepts, workshops and explorations.
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Concept sketches
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Workshop output
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Early explorations
07
Design
Wireframes, user flows, interaction design and high-fidelity screens.
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User flow
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High-fidelity screens
08
Iteration
How the design changed once real people got their hands on it.
Before — original experience
After — redesigned experience
09
Outcome
Measurable results where available, plainly stated.
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10
What I Learned
Keep this personal and honest — what you'd do differently, and what stuck with you.
11
Next Steps
Explore next
Add what you'd investigate with more time.
Improve next
Add what you'd refine or measure further.