UX / Product Designer
UX designer turning complex problems into simple experiences.
Midweight UX Designer at Tesco, designing digital experiences across stores, tills and emerging technology. Curious by nature, slightly obsessed with good UX.
Currently designing, learning & figuring things out ✦
Work
Selected work
A few things I've had the pleasure of designing.
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Tesco Scan Assist self-checkout experience
Tesco — Scan Assist
Redesigning a self-checkout experience to help reduce loss while keeping the customer journey intuitive.
- Role
- UX Designer
- Product
- Retail · Self-checkout
- Timeline
- 12 weeks
- UX Strategy
- Interaction Design
- Prototyping
Impact
Improved the experience for colleagues while balancing loss prevention with customer usability.
View case study
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Till experience designed for Central Europe
Tesco — Central Europe
Designing scalable till experiences across Czechia, Slovakia and Hungary.
- Role
- UX Designer
- Product
- Retail · Till platform
- Timeline
- 6 months
- Service Design
- Interaction Design
- International UX
Impact
Created scalable experiences that account for local regulations, customer needs and operational requirements.
View case study
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Tesco pharmacy service experience
Tesco — Pharmacy
Exploring how Tesco could improve the pharmacy experience for customers and colleagues.
- Role
- UX Designer
- Product
- Healthcare · In-store service
- Timeline
- 8 weeks
- Discovery
- Research
- Service Design
Impact
A clear, evidence-led view of where the pharmacy journey breaks and what to fix first.
View case study
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Phoneshop till platform migration
Tesco — Phoneshop
Designing the transition from a legacy till platform to Tesco's new till experience.
- Role
- UX Designer
- Product
- Retail · Legacy migration
- Timeline
- 4 months
- Interaction Design
- Systems Thinking
- Prototyping
Impact
A migration path that kept colleagues fast on day one, not just eventually.
View case study
How I work
Think
Understand the problem.
Make
Turn ideas into experiences.
Test
Learn, iterate and improve.
Hi, I'm Sian 👋
I'm a UX Designer who enjoys turning messy problems into experiences that feel simple, useful and maybe even a little delightful.
- AI × UX
- Figma AI
- AI-assisted prototyping
- Product Design
01
UX Designer
02
Figma enthusiast
03
Always planning my next adventure
04
Big believer in good experiences
05
Currently exploring AI × UX
06
Probably overthinking a button
Playground
Playing around
Not everything needs to become a case study.
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AI onboarding concept screens
AI experimentAI onboarding concept
What if onboarding asked better questions instead of more questions?
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Fast checkout flow exploration
UI explorationTill in 60 seconds
A speed-run redesign of a checkout flow, timed on purpose.
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Motion micro-interaction kit
Figma experimentMotion micro-kit
A tiny library of transitions I keep reaching for.
Got a problem worth solving?
Let's make something useful, thoughtful and maybe a little fun.